Community Marketing Manager - Entry Level
Dawsonville, GA Dawsonville, GA Part-time Part-time $16 - $20 an hour $16 - $20 an hour The purpose of Community Marketing Manager is to build brand awareness and demand for Popeyes in local communities by forging meaningful connections with our current, new and potential guests that drive regional transactions and sales.
Unlike traditional advertising that is solely focused on getting new customers, a community marketing strategy is more about connecting and engaging with people to build long-term relationships.
It's about conversation and the power of connecting the product to fit the wants and needs of the customers or potential customers.
Community marketing bridges the gap between the direction you're driving your business with the people who are driving it.
People are more likely to shell out more for a product or service if it comes with a strong sense of connection, support, and service - and that's exactly what community marketing is all about.
Community Marketing Manager will achieve this through planning and successfully executing marketing initiatives that connect with the local communities, and in turn drive sales and profitability goals within the designated region.
You'll get a chance to:
Marketing Initiatives - Successfully plan, communicate, and lead community focused marketing initiatives to drive traffic and sales.
Develop relationships within target markets, business opportunities and customers.
Determine the wants and needs of these groups and develop programs, offers and strategies to drive sales.
Provide ASLs, RMs and other Operations leaders with the marketing tools, materials, and communications necessary to successfully execute local marketing promotions at the store level.
Educate RMs and ASLs on the advantages of LSM marketing programs and advocate for their use.
Local Connections - Connect and participate with local organizations and events to drive Popeyes Brand awareness and restaurant trafficExamples:
Chamber of Commerce, Local Businesses, Schools, Places of Worship, Athletic Organizations, Community Leaders, Local Markets / Fairs, Sponsorships, Charitable Events, Community Festivals, Family Nights, Spirit Nights, etc.
Catering ManagementDevelop strategies to increase awareness around catering offerings Research competition and favorably position PopeyesUtilize catering menus, platform, and offerings to drive incremental revenuePerform product drops to inform community of catering offeringsDocument and communicate future orders to leadership staff as needed Reputation Management - Work with operations team to improve overall reputation of the brand in the selected marketsWord of mouth - determine what the local community thinks of the Popeyes locations and work to improve this positioning Online Listing Reputation Management - Monitor and work with the to improve Online ReviewsACR Feedback - look into All Complaints Ratio and determine gaps between guest expectations and service provided The role requires time spent in the restaurants and especially in the communities of the restaurants.
It will also require working weekends.
Other duties and responsibilities as assigned.
Submit a weekly report on activities.
Job Requirements:
1-3 years of QSR Experience is required.
Valid Driver's License 1-3 years of Marketing Management experience Benefits/Perks Great small business work environment Flexible scheduling Commission structure based on traffic increases Gas and cell phone reimbursement - $200 per month Retirement Plan - Eligible after 6 months of employment 2 Weeks Paid Vacation Annually - Eligible after 90 days 3 Paid Sick Days Annually Health, Dental, Vision Insurance Benefits - Eligible after 90 days of employment Job Type:
Part-time Pay:
$16.
00 - $20.
00 per hour
Benefits:
401(k) Dental insurance Flexible schedule Health insurance Life insurance Paid time off Vision insurance Schedule:
8 hour shift Application Question(s):
Do you have reliable transportation? Education:
High school or equivalent (Required) License/Certification:
Driver's License (Required) Work Location:
On the road.
Estimated Salary: $20 to $28 per hour based on qualifications.
Unlike traditional advertising that is solely focused on getting new customers, a community marketing strategy is more about connecting and engaging with people to build long-term relationships.
It's about conversation and the power of connecting the product to fit the wants and needs of the customers or potential customers.
Community marketing bridges the gap between the direction you're driving your business with the people who are driving it.
People are more likely to shell out more for a product or service if it comes with a strong sense of connection, support, and service - and that's exactly what community marketing is all about.
Community Marketing Manager will achieve this through planning and successfully executing marketing initiatives that connect with the local communities, and in turn drive sales and profitability goals within the designated region.
You'll get a chance to:
Marketing Initiatives - Successfully plan, communicate, and lead community focused marketing initiatives to drive traffic and sales.
Develop relationships within target markets, business opportunities and customers.
Determine the wants and needs of these groups and develop programs, offers and strategies to drive sales.
Provide ASLs, RMs and other Operations leaders with the marketing tools, materials, and communications necessary to successfully execute local marketing promotions at the store level.
Educate RMs and ASLs on the advantages of LSM marketing programs and advocate for their use.
Local Connections - Connect and participate with local organizations and events to drive Popeyes Brand awareness and restaurant trafficExamples:
Chamber of Commerce, Local Businesses, Schools, Places of Worship, Athletic Organizations, Community Leaders, Local Markets / Fairs, Sponsorships, Charitable Events, Community Festivals, Family Nights, Spirit Nights, etc.
Catering ManagementDevelop strategies to increase awareness around catering offerings Research competition and favorably position PopeyesUtilize catering menus, platform, and offerings to drive incremental revenuePerform product drops to inform community of catering offeringsDocument and communicate future orders to leadership staff as needed Reputation Management - Work with operations team to improve overall reputation of the brand in the selected marketsWord of mouth - determine what the local community thinks of the Popeyes locations and work to improve this positioning Online Listing Reputation Management - Monitor and work with the to improve Online ReviewsACR Feedback - look into All Complaints Ratio and determine gaps between guest expectations and service provided The role requires time spent in the restaurants and especially in the communities of the restaurants.
It will also require working weekends.
Other duties and responsibilities as assigned.
Submit a weekly report on activities.
Job Requirements:
1-3 years of QSR Experience is required.
Valid Driver's License 1-3 years of Marketing Management experience Benefits/Perks Great small business work environment Flexible scheduling Commission structure based on traffic increases Gas and cell phone reimbursement - $200 per month Retirement Plan - Eligible after 6 months of employment 2 Weeks Paid Vacation Annually - Eligible after 90 days 3 Paid Sick Days Annually Health, Dental, Vision Insurance Benefits - Eligible after 90 days of employment Job Type:
Part-time Pay:
$16.
00 - $20.
00 per hour
Benefits:
401(k) Dental insurance Flexible schedule Health insurance Life insurance Paid time off Vision insurance Schedule:
8 hour shift Application Question(s):
Do you have reliable transportation? Education:
High school or equivalent (Required) License/Certification:
Driver's License (Required) Work Location:
On the road.
Estimated Salary: $20 to $28 per hour based on qualifications.
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